Mookah
Japanese cuisine with an exceptional bar.
Positioning a unique dining experience in Caracas — from the first logo to a 110K-strong community.
Industry
Hospitality · Restaurant
Location
Caracas, Venezuela · La Trinidad & Las Mercedes
Duration
2019 — Present
Disciplines
Media · Production · Design
The brief
Back in 2019, Mookah came to us before even opening the doors of their first venue in La Trinidad. They needed to start from zero: a brand, a visual voice, operational stationery, and a digital presence that connected. The challenge was clear — position a premium Japanese cuisine and signature cocktail concept in a Caracas that already had Japanese options, but none with their proposition.
The approach
We took on the project as an extended team of the restaurant. We built the full brand system: identity, graphic manual, operational stationery, and menu structures. The engine of the positioning was content: every dish, every cocktail, every night at the bar — photographed and filmed to feed an Instagram that felt more like a food culture magazine than a digital menu.
The work
Branding from scratch
We designed the full visual identity: logo, typography, palette, and an operational manual the Mookah team could apply day to day. Every piece of stationery, menu, drink list, and POP material grew from that system.
Photo production
Recurring on-location sessions to capture the food, the cocktails, and the room. Imagery always aligned with the brand's visual direction — no generic filters, no manufactured mood the place doesn't actually have.
Media & community
Content strategy, monthly editorial calendar, community management, and paid media. The feed went from showcase to meeting point: seven years in, an active community of over 110,000 followers who book, comment, and come back.
Results
110K+
Instagram followers
7
Years partnership
2
Locations in Caracas
1st
Client at Debar — since 2019
From the feed
A sample of the content we produce monthly.
Next case
Yummy
Ready to start?
Tell us about your brand. We'll reply within a day.